Apple is reportedly intensifying its efforts to incorporate artificial intelligence (AI) into its iPhone lineup. The company has made acquisitions, hired AI experts, and updated its hardware with a focus on AI capabilities. Data from Pitchbook shows that Apple has acquired 21 AI companies in the past seven years. Analysts predict significant AI-related mergers and acquisitions in the near future. A Morgan Stanley report notes that nearly half of Apple’s AI job postings mention “deep learning.” CEO Tim Cook acknowledges the importance of AI and machine learning in their products, with plans to invest $1 billion annually in AI integration.

Credit: PYMNTS  |  JANUARY 24, 2024